Building a party for the future

Kim Olson knows we need a new approach to winning Democratic campaigns.  That's why she'll do things differently as party chair, engaging rural voters in real conversations, ensuring we have the resources to implement a strategic plan, and prioritizing building the state party from the grassroots up.

Her strategic plan focuses on three key areas that are important to electing more Democrats in Texas. 

---

Foundation

• Build short and long-term strategic plans
  • Identify allied support and leverage their capacity for long-term infrastructure building
    
  • Make data-driven investments
    
  • Implement a feedback system
    
  • Redefine Success: Set realistic goals and managed expectations
    
  • Set timelines and stick to them
    
• Back the plans with reliable data
  • Improve the data in VAN
• Assist areas outside of the big counties
  • Focus initial plan outside of the Big 16 counties (RGV, East and West Texas)
  • Fundraise to support local candidates in rural areas
  • Set annual investment at $6 million

Resources

• Build capacity
  • Hire 10 SDEC-authorized remaining staffed regional offices
  • Assign full-time staff to the Texas Democratic County Chair Association 
• Adequately fund the budget
  • Prioritize fundraising for staff and elected leadership
  • Financial audit of the Texas Democratic Party
  • Recruit national fundraiser for TX
• Develop a fundraising strategy
  • Cultivate Texas donors to invest in infrastructure of counties
  • Cultivate national donors to invest in signature programs
  • Full-time fundraising plan and budget for on and off years
    
  • Cultivate allies to invest in programmatics
    

Messaging

• Prioritize strategic communications
  • Create and track an annual strategic communications plan
    
  • Increase our use of high-quality media
  • Maximize earned media and rapid response ability
    
• Find messages that resonate with younger Texans
  • Support the 28 college Democratic Chapters 
    
  • Expand outreach to Community Colleges and Trade Schools
  • Recruit and support Texas Young Democrats to run in local elections
    
• Internal communications to TDP leaders and activists
  • Build staff talent pool-purposeful mentoring, training and career expansions
  • Review “best practices” from similar states (AZ, GA, WI, MN)
  • Brief and persuade the Democratic National Committee to support Texas
    
  • Create collective focus on TX 40 electoral votes for 2024 or 2028 Presidential election cycle

---

As party chair, Kim will work full time to elect Democrats by improving TDP's infrastructure and raising the funds necessary to win.  She will build the infrastructure of the party, pushing resources to the county and precinct level, making campaign data reliable, and acting as a spokeswoman when Republicans overreach. 

Kim walks the talk.  She understands and cares about donors, candidates, volunteers and voters.